What are Brands? 

A “Brand” in Downstream corresponds to an Amazon Advertising ID or Seller Central ID. So each account you manage will be displayed as a brand. By clicking on an individual brand in the Brands page, you can see the performance for the brand as a whole and see all of the campaigns associated with that brand. 

Can I rename a brand? 

Yes. On a specific Brand’s page, you can change a brand name to an “alias” in the header by hitting “edit” or just clicking on the Alias field. This alias will be used throughout Downstream.