How can I add and manage keywords to my campaign?

From a campaign page, go to the “Keywords” tab to add new or manage existing keywords.

How can I add and manage negative keywords?

From a campaign page, go to the “Negative Keywords” tab to add new or manage existing negative keywords.

How can I turn on automation for my campaign?

From a campaign page, turn on automation from the “Automation” tab. Read more about automation best practices here.

Why is my campaign data slightly different in Downstream and the AMS console?

In some cases, you may notice very slight differences in campaign performance metrics as reported in the Amazon Advertising console and the Downstream application. You are most likely to notice differences on metrics that have different attribution windows, e.g. Sales (14 days). This is because the Amazon console data source and Downstream's data source (Amazon's advertising API) do not update the performance data at the same time. These differences should be negligible within the attribution window, and should be resolved after the attribution window has closed.