New Features from Downstream

Base Budgets are now editable in the Campaigns table

Released on 06/15/2020

Previously, if a campaign had Advanced Budget Control (ABC) enabled you were required to click into campaigns and edit budgets individually. Now, budgets for campaigns with ABC enabled can be edited in the Campaigns table. This allows you to edit budgets for these campaigns in bulk, without leaving the Campaigns page. In the Campaigns table, you'll now see two budget columns, and the popover includes a third budget description:

  1. Budget. This is the campaign daily budget in the absence of any automation.

  2. Daily Budget. This is the total budget for the day after applying the automation multiplier.

  3. Active Budget. This is a snapshot of the current max budget during automation.

For example, if your daily budget is $100 and if Saturday has a 1.5X ABC multiplier, and you have "distribute budget by hour", then on Saturdayat 12pm you will see the following:

  1. Budget - $100 (The budget without automation)

  2. Daily Budget - $150 (Budget times the daily multiplier)

  3. Active budget - ~$75 (since it is noon, ABC will be capping the budget at 50% of the Daily Budget)

For campaigns without ABC enabled, Budget will always equal Active Budget.