Amazon Portfolios are Now Available
Released on 11/15/2019
Amazon launched portfolios so campaigns can be organized into groups that make more logical sense for an advertisers' business (e.g., group campaigns by product category, brand, season, etc.). Portfolios are used for:
Logical campaign management: campaigns organized into logical groups like business line or season are easier to manage to achieve your marketing goals.
Specify budget targets: portfolios can have a budget cap that helps you keep track of your advertising spend.
Performance tracking: advertising performance can be reviewed at the portfolio level for aggregated reporting.
Streamlined billing: Amazon provides billing details by aggregated portfolio spend.
As of today, Downstream provides native support for portfolios. Click the Portfolios button in the left navigation to see all the portfolios across your Amazon integrations. From here, you can view aggregated performance data, filter to portfolios using various criteria, or edit portfolio budget caps.
Clicking into a portfolio will expose the portfolio page with time series performance information and all child campaigns. From here you can add or remove campaigns from the portfolios.
Also, campaigns can be added or removed from portfolios on individual campaign pages.
