Control Campaign Placement Multipliers
Released on 12/09/2019
Users can now adjust the placement multiplier directly in the “placements” tab of campaigns in Downstream. Placement multipliers are used to assign different bids to different search real estate. For example, you could choose to spend more for "Top of Search" than for "Detail pages". The % in the selector is added to the multiplier. For example, 10% adds 10% to the multiplier (1.1x the bid), so $2.00 would become $2.20. To make changes to the multipliers, go to the "Placements" tab of any campaign and adjust the multipliers in line.
