Custom Events
Released on 06/15/2020
You can now log Custom Events in Downstream, which will show up as annotations in relevant charts.
Events can be tied to resources, including Keywords, Campaigns, and Labels (e.g. you could make the event "Dropped price by $10 on Raincoat X" which you would tie to the related "Raincoat X" campaign). In this case, the event annotation will show up on all line charts featuring the campaign "Raincoat X", both on Dashboard widgets and the campaign page.
Events can also be "global", in which case the annotation shows up on every line chart in Downstream. For example, maybe you want an annotation for "Black Friday".
Logging Custom Events allows you to identify anomalies more easily, and factor in additional data points when analyzing metrics in Downstream.
