Include Organic Search Results in Shelf Planning Automations
Released on 09/15/2020
Currently, the Shelf Planning automation looks at the brand's SOV for the sponsored product slots within the search results to consider. For example, if the user puts in 25% target SOV and 10 results, then their brand will have to be visible in the SP slots within the first 10 results 25% of the time.
This change is to allow users to include the organic results in the feedback loop. If a customer includes organic results, and puts in 30% SOV and 10 results, then if the brand has 3 organic results in the top 10, then we would not have to bid on SP until that organic result changes.
