New Features from Downstream

Rulebooks and Alerts for Ad Groups and Targets

Released on 10/14/2020

For Rulebooks and Alerts, you can now use Targets or Ad Groups as your data source. For instance, you can now set a Rulebook to say:

  • For: Any Targets -- filtered by Country (United States)

  • If: Total ACoS is above 80% over a period of 5 days

  • Then: Decrease bids for matching Targets by 10%