Negative Keyword Recommendations
Released on 11/26/2019
Amazon provides advertisers a search term report, which gives visibility into the search terms that are entered by shoppers searching on Amazon and resulted in at least advertisement one click. Downstream leverages this data to suggest new keywords that should be added to your campaigns to improve overall performance.
As of today, we're also providing negative keyword recommendations using the same search term data. Downstream will proactively identify keywords that are getting clicks (i.e., costing advertising dollars), but not converting into sales. You can easily browse these suggested negative keywords, then choose to add them to the relevant campaign as either a Negative Exact or Negative Phrase match.
Follow these steps to start adding suggested negative keywords to your Amazon Advertising campaigns:
Click the Keywords button in the left navigation
Click on Suggested Negatives Keywords tab. This will display the suggested negative keywords that have been harvested from your existing campaigns.
Select the Match Type, then click the Add keyword button to add the negative keywords to the target campaign.
